Elevate your digital marketing expertise

DIY Site Builders for Small Businesses and The Hidden Costs

Are you considering using a DIY site builder because your small business needs a website? Building a small business website is very important if you don’t yet have one. Unfortunately, many people think that it’s something that they can build on their own. Only after making a low-quality website do they realize the hidden costs of not hiring professionals.

Elevate your digital marketing expertise

DIY Site Builders for Small Businesses and The Hidden Costs

Are you considering using a DIY site builder because your small business needs a website? Building a small business website is very important if you don’t yet have one. Unfortunately, many people think that it’s something that they can build on their own. Only after making a low-quality website do they realize the hidden costs of not hiring professionals.

Business Size

Relevant Industries

Unlock the Secret Sauce to Small Business Growth!

Never Miss out on Free Expert Marketing Insights Delivered Straight to Your Inbox

Shape
Shape

Are you considering using a DIY site builder because your small business needs a website?

Building a small business website is very important if you don’t yet have one. Unfortunately, many people think that it’s something that they can build on their own. Only after making a low-quality website do they realize that they would have been better off leaving it to the professionals.

If you want to find out why building a DIY website is a bad idea for your small business, read on, and we’ll tell you what you need to know.

1. DIY Site Builder Is Not as Easy as It Appears

There are many programs, platforms, and easy DIY site builders companies whose marketing suggests that building your website is an easy thing you can do yourself. They make promises that you can build your website in a day or less without technical knowledge. They show examples of professionally designed results using their platform to give you the impression that you will get the same result. This is why so many people who do not know how to build a business website choose to take it upon themselves to build.

Unfortunately, only after investing in software and programs do people realize that it’s not as easy to build a small business website as they thought it would be. They get stuck with a half-built website that they don’t know how to finish.

2. The Hidden Fees of DIY Site Builders

No matter what DIY site builder platform you use to build your DIY website, you’re going to face hidden fees. One of the most frustrating things people face when they’re trying to design a business website on their own is the expenses they don’t realize they have to pay.

It’s easy to get excited when you find a DIY site builder platform that advertises itself as an all-in-one easy solution for building a business website. But many people don’t realize until after buying a subscription that they also have to invest in things like domain names, hosting, and SSL certificates.

Many DIY site builders also have different tiers of pricing. Their first and most affordable tier is often what sucks small business owners into using the platform; however, what happens when your business grows and evolves and you need to add more features to your basic website? Typically, you’ll be required to upgrade your plan to a higher tier to access these features.

Many people also don’t realize they must renew their subscriptions yearly to keep their websites live. And if they help with updates, the fees are considerably high. Most DIY site builder platforms like SquareSpace, Wix, Shopify, do not provide free support for design services. If you realize you need to hire a web developer or designer that is specialized in using those specific platforms, the hourly rate freelancers charge will quickly add up.

These hidden costs add up. In the long run, it’s more affordable for most businesses to have hired professional help to build their website.

3. You Get What You Pay For

Your business is not going to stand out from the competition if it doesn’t have an effective brand. It’s hard to have a brand that stands out on your business’ website when you build it on your own or use a pre-built DIY site builder template that doesn’t capture your brand’s unique tone.

The reason for this is that most people who choose to build their website for their small business are not experienced designers. When you do this, it’s nearly impossible to make sure that your brand website looks professional and stands out from the rest.

The last thing you have to think about when looking at your competitors’ websites is that theirs looks so much more unique, custom, and professional when compared to yours. If you’re thinking that visitors coming to your website are most likely thinking the same thing too.

It’s easy to fall for low prices. Building a website might be slightly less expensive in the shorter term than hiring a professional, but you get what you pay for. Those low prices tend to come with basic features and capabilities that won’t deliver the results you need to grow your business online.

4. It’s Easy to Waste Time Learning to Navigate New DIY Site Builder Platforms

Even if tools such as website builders make it easy to drag and drop your needed elements onto a digital canvas to construct elements of your site, there are still many important things that you need to know how to do.

For example, if you choose to build a website on WordPress by investing in a costly theme, you still have to know how to download and install the theme. You also need to know how to navigate the WordPress platform to install add-ons, such as spam blockers and contact forms.

You need training to do these kinds of things. If you don’t yet have the training, you’ll have to spend your valuable time learning how to do them before you can even get started building your website.

5. You Won’t Create the Right First Impression

As your business’s most important tool for advertising, you want to ensure that your website is the best it can be. It’s where your potential customers will learn about important things, such as your story, services, products, and where you’re located.

This is why, when it comes to your website, first impressions are more important than ever. Before they even navigate beyond your website’s homepage, they will form an opinion about your brand. And this is why it’s essential that you grab their attention within the first couple of seconds they are on your website.

Professional website designers know exactly how to do this. On the other hand, those who choose to use a DIY site builder to build their own websites will have to find out how to do this through trial and error and potentially lose many valuable leads in the meantime.

6. You Won’t Have Search Visibility

Most people who are trying to design a business website using a DIY site builder think that the actual design of the website is all that matters. They don’t realize that this is only one of many important things you need to know how to do if you want to build the best possible website.

Something that is equally important as designing a website is search engine optimization (SEO). Though some website builders claim to have SEO tools, these tools are usually very basic. They do not offer the types of features that a small business needs.

Skilled professionals know how to do things, such as writing search-friendly content for the websites they’re building. This will make sure that potential customers can find your business online.

7. You Won’t Have Support While Building a Small Business Website

Did you know that those who design their websites spend less than a quarter of their time designing them and more than three-quarters of their time troubleshooting problems? Small business owners who decide to build their websites don’t take this into account.

Small business owners have so many things on their already overflowing plate, and finding the time to troubleshoot a website is the last priority. This usually leads to websites with errors or outdated information just sitting there for days, weeks, or months because owners do not have the time or skills to address them.

Only afterward, when it’s too late, do they realize how difficult it is to find the support they need when technical issues arise or need to implement specific features as your business evolves. If you’re building your website on your own, expect glitches. And be ready to spend endless hours trying to figure things out that go wrong.

8. DIY Site Builders are not Focused on Optimization

Small businesses need secure websites with performance speeds that are fast enough to handle high traffic volumes. One of the worst things that can happen to your website is that it crashes at a key moment when you need it the most.

Web designers also focus on a site’s load time and keep speed in mind. Web designers have the tools and programs to optimize images you want to use on your site and add the needed meta content to perform well on search engines.

This is why professionals offer technical solutions to these problems by optimizing your website. By hiring a pro, you’ll have peace of mind in knowing that your website will be dependable. You’ll also have to figure out confusing details, such as SSL certificates, SEO, caching, or inserting custom codes. 

9. The DIY Site Builder Will Be Costly to Make Changes To

Small business owners who are trying to build their own websites only realize afterward how difficult it is to make changes to the site they’ve made. They make the mistake of thinking that they’ll improve their site later on by hiring a web designer. The problem is most web designers will insist that you rebuild your site on the platform they use.

If they would have had their website designed by professionals from the start, it would have saved them lots of money.

10. Your Time Is Better Spent on Other Things

Chances are you’ve got a long list of things you need to accomplish every day that you show up for work. If you’re a small business owner, you should be focusing your energy on growing your business.

If you decide to build your website, you’ll be distracting yourself from the things that matter most to you and your business. If you’re not trained as a web designer, why spend your time trying to be one?

11. The Pros Offer Better Value than DIY Site Builders

Web design is an art and science. The art component is how to make a website visually appealing using imagery, fonts, color theory, layout, readability, etc. The science includes back-end programming and optimizing your site for search engines by understanding your business and your customers and implementing a content marketing strategy around the website so it is searchable.

A web designer who knows what they’re doing can take the burden off your shoulders. You’ll have less to worry about since you can put your trust in somebody who has many years of training and experience in building websites. You’ll also save money in the long run because professionals know how to build a website that can convert visitors into paying customers.

Don’t Waste Time Building Your Own Website

If you’ve been thinking about using a DIY site builder for your small business website, keep in mind that it’s not as easy to do as it might seem. Anyone can purchase a paintbrush, canvas, and some paint, but creating a masterpiece does not happen overnight or instinctively. You’ll have to pay hidden fees and will probably have to spend many hours troubleshooting problems that will come up. Why not hire professional help to build your website instead?

If you’re interested in learning more about the advantages of hiring our web design studio, don’t hesitate to reach out to us. We’re here for anything that you might need.

🚀
Unlock the Secret Sauce to Small Business Growth !

Never Miss out on Free Expert Marketing Insights Delivered Straight to Your Inbox

Sharing is Caring

Facebook
Twitter
LinkedIn
Email
Print

Improve your digital marketing knowledge

Explore More Topics

Level the playing field by understanding the evolving digital marketing landscape and how you can make it work for your business and stand out from your competitors.

STRUGGLING TO GET THE RESULTS YOU WANT FROM YOUR WEBSITE?

Let’s Talk About How We Can Boost Your Online Presence.

Book a Free Consultation

Hey there! Know that you’re not alone in this digital marketing journey.

This free consultation is for me to learn more about your business and to see how I can help you generate more revenue from your website.

Fill out the form below and I will get back to you ASAP!

Contact Information
Business Information
Additional Information
Marketing Momentum

Ready to generate more revenue for your business?

Subscribe to our newsletter

Marketing Momentum

Do you want free expert insights to boost your business revenue?

Discover free actionable strategies, real success stories, and data-driven tactics that can transform your revenue game. Sign up now to uncover the secrets to a thriving business!

Subscription is FREE, cancel anytime!