How Often Should You Redesign Your Website?
A recent study found that 50% of consumers believe that website design is a fundamental factor in a business’s brand. Website design showcases your business’s style, attitude, and aesthetic.
However, small business websites aren’t forever. They need to be updated and redesigned just like any part of your business.
To help you, we’ve investigated everything you need to know about redesigning your website. That way, you can decide if your website needs to be redesigned or if it’s perfect the way it is.
Now, are you ready to get started? Here’s an in-depth look at website redesign:
Why Is Resigning Your Website Important?
Redesigning your website helps improve viewers’ impression of your overall business. Some viewers may get frustrated if the load time is slow or not mobile-friendly.
Do you want your viewer’s first thought in relation to your company to be one of frustration? No, you want viewers to be intrigued, curious and engaged with your brand.
Let’s say your business is in the services industry. Customers are looking to hire you for your expertise and expect you to stay up to date with current technology by providing them with better-performing and efficient products. Don’t give viewers something to dislike before they get to your page. Redesigning your business website will help it stay trendy and up-to-date, just like you do with your industry. That way, you can give your customers a strong first impression that makes them want to learn more about what you offer.
When To Redesign Your Website
Are you questioning whether your website needs a redesign but aren’t sure it’s the right time? Don’t worry; below, we’ve listed a few signs that your website is due for a redesign:
1. Website Loading Speed Is Slow or Isn’t Mobile Friendly
If your website has a slow loading speed, that’s a sure sign that your website is out of date. Visitors expect the loading speed to be a maximum of 2 seconds; any longer will cause frustration and may lead visitors to exit the page.
If you want visitors to stay on your website, you must have a responsive and mobile-friendly design. Your website should automatically scale its content, photo, and video graphics, and navigational buttons to the visitor’s phone screen size. If your website fails to do this, the visitor will be annoyed and think your company is outdated.
Thus, first impressions matter, especially when it comes to website design. Studies have shown that it only takes a visitor 0.5 seconds to decide if they will stay on the page. So if your website suffers from slow loading time or doesn’t have a mobile-friendly design, a redesign is needed immediately.
PS: Another reason to ensure your site loads quickly and is mobile-friendly is that it negatively impacts your SEO scores when it isn’t.
2. Your Website Lacks On-Page SEO
Even if your website is responsive and professionally designed, it won’t benefit you if you lack the proper optimization. Your website needs to have search-engine-optimized keywords that will pull your website to the forefront of Google searches. If you don’t, you’re making your website hard to find, decreasing traffic, and reducing customer conversion.
SEO is like signing a lease on a high foot-traffic brick and mortar location. You wouldn’t want to invest in a nice store if you know your customers will not be able to find you. SEO keywords on your site that target the customers you want to attract is essential to your digital marketing strategy.
A redesign is crucial for the success of your website. When redesigning, make sure you update the landing page to have optimized keywords and always have a call to action.
3. You Have Low Conversion Rates
If your website continues to receive traffic but has a low customer conversion rate, there’s a problem. Your website is obviously easy to find, but somehow it’s lacking something visitors want. Whether it be a clear understanding of your product, more payment methods, or interesting photos, there’s a reason why visitors aren’t converting to customers.
Keep in mind that a good website achieves your marketing goals. Meaning that your website should motivate visitors to explore your services, purchase your products, or contact you. A redesign and assessment of your current website is a must if your website doesn’t fulfill your marketing goals and isn’t converting customers.
4. Content Is Not Relevant
When was the last time you updated the content on your website? If the answer is over a year, then your website is due for a redesign. Studies show that over 71% of business owners redesign their websites after a year or two.
After all, your website is only as good as the content it displays. If you’ve recently changed your business address, business hours, or prices, they should be accurately reflected on your website. Not updating your website will confuse visitors and make the purchasing process that much more difficult.
5. The Website Design Looks Outdated
Trends come and go, so what’s seen as sleek and modern changes with the year. If your website utilizes a chunky or older template, then it’s time for a redesign.
Websites that use negative space, intriguing transitions, and simple layouts have the most views and page time. So you’ll want to update your website to adhere to these new standards if you want to increase your views, page time, and customer conversion rates.
You’ll even want to be creative on your website and introduce your brand in a way that pulls the customer in rather than just stating facts. A good web designer can help you do just that.
Is it Time to Redesign Your Small Business Website?
Redesigning your website is often a hard decision. However, it’s important that your website is updated for visitors to look at and engage with. If your website is not mobile-friendly, lacks proper optimization, or is not relevant anymore, a redesign is needed.
Thankfully our team can help you redesign your small business website, so you can successfully reach more customers. We do it all, whether it’s helping you refresh the design or giving your site a complete overhaul.
If you’re still unsure if you need to redesign your website, contact us today for a free consultation, and we’ll help you decide what’s best for your website.