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Middlesex County: 20% “Set-Aside Program” Contract Initiative

Explore how Middlesex County’s new initiative, dedicating 20% of contracts to diverse businesses, creates unique opportunities for local entrepreneurs and established companies alike.

Elevate your digital marketing expertise

Middlesex County: 20% “Set-Aside Program” Contract Initiative

Explore how Middlesex County’s new initiative, dedicating 20% of contracts to diverse businesses, creates unique opportunities for local entrepreneurs and established companies alike.

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Middlesex County has taken a bold step towards inclusivity and diversity by dedicating 20% of its annual contract value to minority-, women-, veteran-owned, and small businesses. This groundbreaking initiative opens a wealth of opportunities for local businesses and entrepreneurs, reshaping the county’s commercial landscape.

The Risks and Opportunities for Existing Businesses

For established businesses in Middlesex County, this initiative offers both challenges and opportunities. While it introduces new competition, it also opens doors for collaborations and expansions into new markets. Companies that adapt quickly and align their operations to this inclusive approach stand to benefit significantly. However, those that fail to evolve may find themselves at a competitive disadvantage.

“As one of the most diverse counties in the nation, Middlesex County has long recognized the need to have our internal and external functions, policies, and programs reflect the diverse community in which we live. To that end, the designation of 20% of our procurement dedicated to minority-, women-, veteran-owned and small businesses, is a key milestone in our journey to incorporate diversity, equity, inclusion, and belonging principles into our business practices.”

County Commissioner Director Ronald G. Rios.

A Boon for Start-Ups and Entrepreneurs

For start-ups and budding entrepreneurs, this initiative is a golden ticket. It levels the playing field, providing a unique opportunity to secure government contracts that were previously difficult to obtain. This is the time for innovative ideas and fresh businesses to take center stage, leveraging this initiative to establish a foothold in the competitive market.

Partnering with Your Design Wizard: Establishing a Strong Online Presence

In this digitally-driven age, a robust online presence is essential. Your Design Wizard specializes in creating attention-grabbing, SEO-optimized, and performance-driven websites. Our expertise lies in crafting digital platforms that not only resonate with your brand identity but also ensure you are visible in this newly inclusive marketplace.

Whether you’re an established business adapting to the changing landscape or a start-up eager to make your mark, Your Design Wizard is your ideal partner. We focus on creating a strong online presence for you, so you can concentrate on what you do best – building and growing your business.

Middlesex County’s 20% contract initiative is more than just a policy change; it’s a stepping stone towards a more inclusive and diverse business ecosystem. With the right approach and partnerships, businesses in Middlesex County can not only adapt to these changes but thrive in the evolving economic landscape.

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